PCB2 - Tools of the Social Media Trade - CC Chapman & Mitch Joel
Category: pcb2, podcamp, podcampboston| October 27th, 2007PCB2 - Tools of the Social Media Trade - CC Chapman & Mitch Joel
(sorry guys this is a crappy synopsis at best - i was too busy actually paying attention)
Reader - quick and easy way to watch all your regular blogs.
News Alerts - monitor your brand, clients brand, url? for track backs
Search - Google yourself. in “”
link: then url also inurl:
Technorati - (boo from the crowd that they are behind the curve and only one search)
Del.icio.us - Social Bookmarking
“If you’re quit your job and all your favorites are stored on that computer you’re screwed” - Mitch
Claim your blog!
Then rank your favorites.
Now has universal search - so blogs, podcast, photos, video - TAG EVERYTHING!! Tag your content so that it comes up on search - which comes up before text in most cases. Make it easy for people who are looking for you.
“Create del.ico.us pages for your client, tag stuff, then it appears on their page. They love watching the numbers go up.” - CC
Technorati
Specialty Tags - quick way to break out of the fish bowl and throw up on the hot list.
Create a watch list to subscribe with then take back to your google reader.
(Just a little side note - some camera dude just pulled up a floor panel in front of me for a hidden power outlet - how can I get in on that?)
itunes - show others itunes “why is podcasting not more popular?” - Mitch
When itunes is more popular then podcasting will grow. This is where people are discovering podcasting.
Must categorize your podcasts! - Album Art - Descriptions
“blahblahblah” - Mitch (they really just skipped a bunch) LinkedIn, Facebook, Twitter, etc. etc.
How can we help you?
Write an iTunes review
Favorite on Technorati
Subscribe via Bloglines
Add the Bloroll - Podroll
Write a Linkedin recommendation
Introduce a freined to your Podcast - Blog
Asking the crowd for 3 quick tips.
use feedburner - smartcast
twitter - follow to meet more people and expand your network (for your client or yourself)
ppcpodcast
(the audience just voted on the best of those three audience ideas - twitter guy “Yanni” won a i home system)